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Join us at Incture’s Experience Workshop

Location:
Lake George A, Hilton Orlando,
6001 Destination Parkway, Orlando, FL 32819, United States

Whether it’s your first time at Sapphire or you’re a seasoned attendee, the Incture Experience Center conveniently located at the Hilton Orlando is your go-to destination to connect, unwind, and recharge. You’ll return to Sapphire energized with fresh knowledge, new perspectives, and deeper inspiration.

No Sapphire conference pass is required to attend meetings and events at our Experience Center.

Here’s what you can expect:

  • Collaborative discussions focused on breakthrough outcomes
  • Interactive customer showcases
  • Creative and immersive food experiences
  • Interactive industry theme workshop

Explore our capabilities in our corporate profile and join us for an experience that goes beyond the conference floor.

Agenda at a Glance

May 11

May 12

May 13

Reimagining Consumer Industries with AI, Data, and Connected Experiences

Monday |  2:00 – 2:30 PM EDT | Invite only

Consumer industries are rapidly evolving with AI-led insights and connected ecosystems. In this focused workshop, engage with peers and industry experts to explore how leading organizations are transforming customer engagement, supply chains, and decision-making.
Learn how AI, unified data platforms, and SAP BTP-enabled applications are driving agility, personalization, and operational efficiency. Gain practical perspectives from real-world use cases and discover pathways to scale innovation across the enterprise.

Modern Integration for the AI Era: Building Intelligent, Connected Enterprises

Monday |  3:00 – 3:30 PM EDT | Invite only

As AI-driven use cases scale, integration has become the backbone of enterprise agility. This session explores how organizations are modernizing legacy integration landscapes and enabling data-driven innovation using SAP Integration Suite.
Learn how to adopt API-led and event-driven architectures, integrate AI services into business workflows, and create a unified, secure data foundation. Hear real-world examples of enterprises accelerating transformation while simplifying complexity and improving resilience.

From Insight to Impact: Scaling AI, Data, and Integration on SAP BTP

Monday |  4:00 – 4:30 PM EDT | Invite only

Enterprise AI has moved beyond experimentation to scaled adoption. In this experience workshop, engage with experts to explore how organizations are operationalizing AI with trusted data and seamless integration on SAP Business Technology Platform.
Learn how to unify data landscapes, embed AI into business processes, and enable real-time, event-driven architectures. Discover how integrated platforms and pre-built solutions can accelerate outcomes while maintaining a clean core and reducing complexity.

Jabil drives global supply chain continuity with pre-receiving on SAP BTP | Customer Session 

Tuesday |  10:30 – 11:15 AM EDT 

Manufacturing leader Jabil uses SAP Business Technology Platform (SAP BTP) to unify pre-receiving combatting global manufacturing delays and enabling real-time tracking, prioritization, and resolution across plants. This helps ensure improved visibility, faster response, significant cost avoidance, and responsiveness in critical material handling.

Under Armour: Enabling real-time commerce with SAP Integration Suite | Customer Session

Tuesday |  1:30 – 1:50 PM EDT 

Under Armour is consolidating MuleSoft, Boomi, and SAP Process Integration and SAP Process Orchestration into SAP Integration Suite, advanced event mesh on SAP BTP. The program enables real-time e-commerce and POS integration, reduces over $1.5 million in annual costs, and unifies teams, tools, and monitoring into a single scalable platform.

Clean core in SAP S/4HANA: Lessons from global industry leaders | Customer Session

Wednesday |  10:30 – 11:15 AM EDT 

HP Inc., Bristol-Myers Squibb Company, and Jabil Inc. explore SAP’s clean core strategy as the basis for AI. Navigate challenges effectively and drive outcomes using data, SAP Joule for Developers, and SAP Joule for Consultants. Discover how to manage AI implementation for scalable success, helping support your SAP S/4HANA software environment.

Enable real-time manufacturing and AI-ready integration | Customer Session

Wednesday |  1:30 – 1:50 PM EDT 

Scotts Miracle-Gro moved 32 of 37 MuleSoft interfaces to SAP Integration Suite, connecting 18 systems. An app on SAP Business Technology Platform (SAP BTP) cut 150 minutes of daily delays by enabling real-time goods receipt for 3,000 pallets per day. The program improves plant mobility, simplifies operations, and establishes an AI-ready foundation.

Murphy Oil: solving complex business challenges with a unified platform | Customer Session

Wednesday |  2:00 – 2:20 PM EDT 

SAP BTP is a comprehensive technology platform that solves complex business challenges often starting with a single use case and evolving into the foundation of enterprise-wide digital transformation. Discover how Murphy Oil began with integration to boost productivity and expanded to leverage the platform to support its digital oil field strategy.

Executive Roundtable on AI and Digital with BTP/BDC for SAP Landscapes

Wednesday |  4:30 – 5:00 PM EDT | Invite only

AI is now a boardroom priority, but scaling it across the enterprise requires the right data, architecture, and governance. Join IT and technology leaders to discuss how SAP BTP and Business Data Cloud are helping enterprises advance AI and digital initiatives across SAP landscapes.
Participate in a focused dialogue on the role of unified data, integrated platforms, and intelligent automation in delivering measurable business outcomes. From addressing evolving market conditions to scaling Enterprise AI across the organization, explore how to build resilient, future-ready enterprises while balancing innovation with control and compliance.
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