Challenge

Manual Order Processing Slowing Down Growth

The organization’s order management system was heavily reliant on manual workflows. Sales teams received a high volume of purchase orders daily, in various formats and layouts, which required time-consuming data entry into SAP. This lack of standardization led to frequent errors, duplicate work, and longer lead times. 

Sales representatives struggled to identify essential order details such as shipping information and delivery instructions due to inconsistent formats. Moreover, the absence of real-time order tracking created blind spots, both for internal teams and customers. Pricing mismatches between expected and system-validated rates further complicated processing, impacting accuracy and compliance. 

These inefficiencies not only inflated the average cost to process each order but also hindered the organization’s ability to scale its operations and deliver a seamless customer experience. 

Solution

Cherrywork Sales Order Automation with Gen AI on SAP BTP

To address these challenges, the company adopted Cherrywork Sales Order Automation, powered by SAP BTP’s Generative AI services. This intelligent solution integrates Optical Character Recognition (OCR) and advanced AI including ChatGPT-4o to deliver end-to-end automation of the sales order lifecycle. 

An automated scheduling system now extracts and prioritizes purchase order attachments directly from customer emails, ensuring that urgent orders are processed first. The OCR and Gen AI capabilities convert unstructured POs into structured data, enabling seamless integration with SAP ECC while eliminating manual data entry and reducing human error. 

A key feature of the solution is the Exception Handling Workbench, which empowers sales representatives to identify and resolve issues such as missing fields or pricing discrepancies in real time. The system continuously learns from recurring exceptions, thereby minimizing future disruptions and manual interventions. 

Automatic order blocking based on configurable rules ensures compliance and consistency across order types. Real-time tracking and notification features have also been integrated, providing internal teams and customers with instant visibility into order status. 

Results

Faster Orders, Higher Accuracy, Greater Efficiency 

The impact of automation was both immediate and transformational. By eliminating manual entry, the company accelerated the entire order lifecycle from intake to fulfilment. Sales representatives now spend less time on administrative tasks and more time engaging strategically with customers. 

The AI-driven system drastically improved data accuracy and reduced delays, while the intelligent exception management mechanism ensured quicker resolution of processing issues. Over time, the system’s learning capabilities helped reduce recurring exceptions, improving overall workflow reliability. 

Most importantly, the solution is future ready. As the company grows and its operational needs evolve, the scalable architecture of SAP BTP and Cherrywork Sales Order Automation ensures continued adaptability, insight-driven operations, and cost savings. 

Through the successful implementation of sales order automation using SAP BTP’s Generative AI services, the organization not only optimized operational efficiency but also strengthened its ability to deliver consistent, high-quality customer service laying the foundation for sustainable business growth.