Apply for this position
Job Details
Location
Bangalore
Area of Expertise
SEO, SEM, Performance Marketing, and Website Management
Experience
3-4 years
Apply for this position
Job Details
Location
Bangalore
Area of Expertise
SEO, SEM, Performance Marketing, and Website Management
Experience
3-4 years
Digital Marketing Specialist
Role & Responsibilities:
- Search Engine Optimization (SEO):
– Develop and execute effective SEO strategies to improve organic search rankings.
– Perform keyword research, on-page/off-page optimization, and technical SEO audits.
– Monitor and analyze website traffic and search performance, making data-driven recommendations for improvement.
- Search Engine Marketing (SEM):
– Manage SEM campaigns on platforms such as Google Ads and Bing Ads.
– Optimize ad copy, bid strategies, and landing pages to maximize ROI.
– Conduct A/B testing and provide insights for continuous improvement.
- Performance Marketing:
– Develop and implement data-driven performance marketing campaigns across various channels.
– Monitor campaign performance, analyze metrics, and adjust strategies to meet KPIs.
– Collaborate with the creative team to create compelling ad creatives and landing pages.
- Website Strategy and Management:
– Lead the development and execution of our website strategy to enhance user experience and engagement.
– Collaborate with web developers to implement improvements, including mobile optimization and user interface enhancements.
– Stay up-to-date with industry trends and best practices for website management.
Qualifications:
- 3-4 years of experience in digital marketing, with a focus on SEO, SEM, performance marketing, and website management.
- Proven track record of improving organic search rankings and website visibility.
- Hands-on experience with SEM platforms like Google Ads and LinkedIn Ads.
- A data-driven mindset, with the ability to analyze marketing metrics and adjust strategies for optimal results.
- Familiarity with website management, including content updates, user experience improvements, and mobile optimization strategies.
- Strong analytical and problem-solving skills, with the ability to draw actionable insights from data.
- Creative thinking and the ability to collaborate with designers and content creators to develop engaging marketing materials.
- Excellent written and verbal communication skills.
- Relevant certifications in digital marketing, SEO, or SEM are a plus
