The Customer’s Journey to Pricing Efficiency with Incture

The customer is a leading multinational consumer products company with a strong global presence and a diverse product portfolio. Operating across multiple regions, the organization manages complex pricing structures shaped by varying market dynamics, regulatory requirements, and high transaction volumes. 

As the business expanded, the need for a unified and scalable pricing platform became increasingly critical to ensure consistency, control, and speed across geographies while supporting continued growth. They partnered with Incture to transform its pricing operations. Leveraging SAP BTP and Cherrywork Intelligent Price Management, the organization established a centralized and automated pricing ecosystem. 

What began as a focused transformation initiative has evolved into a globally scaled platform deployed across 21 countries over 2.5 years, enabling consistent governance, improved agility, and data-driven decision-making. The program has delivered measurable outcomes, including up to 40 percent reduction in pricing cycle time, significant improvements in process accuracy, and enhanced visibility across global operations. 

Challenge:

The Pursuit of Operational Excellence through Streamlined Pricing Management

The organization’s pricing processes were highly fragmented, with a heavy reliance on spreadsheets and email-based workflows. This approach led to inefficiencies, inconsistencies, and limited standardization across regions. The lack of centralized visibility made it difficult to track pricing changes, enforce governance, and maintain auditability. 

Manual validations and approvals further increased the risk of errors while slowing down turnaround times, making it challenging to respond quickly to evolving market conditions. As operations scaled, the complexity increased significantly, with higher transaction volumes, more users, and growing interdependencies across regions. The existing approach was no longer sustainable to support the organization’s global ambitions.

Solution:

Incture’s Cherrywork Price Management: A Game-Changer 

As the solution matured, advanced capabilities such as intelligent insights and analytics were introduced, enabling more informed and proactive pricing decisions. This evolution allowed the organization to move beyond basic automation toward a more intelligent and scalable pricing framework.

>> Know more

Solution Evolution:

From Implementation to Scale

The transformation began with the establishment of a strong digital foundation, where pricing workflows were standardized and manual processes were eliminated. This initial phase focused on creating a centralized system of record with robust governance and control mechanisms. 

As adoption increased, the solution expanded across additional regions and business units, supported by deeper integration with enterprise systems and increased automation of high-volume processes. This phase enabled the organization to handle growing complexity while maintaining consistency and efficiency. 

Over the past 2.5 years, the solution has scaled to 21 countries, supporting a significantly larger user base and higher transaction volumes. In its current state, the platform delivers real-time visibility, standardized global processes, and intelligent insights, establishing pricing as a scalable and future-ready enterprise capability. 

Results:

The Impact of Incture’s Solution on Pricing Management

This engagement demonstrates how a focused digital transformation initiative can evolve into a globally scaled and intelligent pricing platform. By leveraging SAP BTP and Cherrywork Intelligent Price Management, the organization has built a robust foundation that continues to deliver measurable business impact. 

Incture’s role extended beyond implementation to enabling continuous innovation and long-term value realization, supporting the organization’s expansion across global markets and its journey toward data-driven, intelligent operations.